Facebook is the largest social networking website in the world. It has 2.38 billion active monthly users, much more than any other social media service. Facebook has employed more than 37000 professionals to operate and manage the system.
It is not a single app, rather it is a collection of amazing apps which perform various tasks related to social networking. Following is a detailed description of all the Facebook apps:
Facebook and Facebook Lite:
These two apps are the face of the social networking website. These apps make possible normal Facebook activities like interaction with friends, seeing events, checking notifications, observing important days and watching videos.
Facebook Lite is suitable for lower-end phones and for slower internet connections. However, the regular app has more features and graphics than the Facebook Lite app.
Facebook Messenger, Messenger Kids, and Messenger Lite:
Facebook uses three apps to provide Messenger service. The regular Facebook Messenger has the familiar chat heads function and all other features which a Messenger should have. Messenger Kids is the messaging service to be used by children who are under the strict supervision of their parents. Messenger Lite is fit for use in lower-end mobiles with slower internet connectivity. There are rumors about these apps being absorbed by the original Facebook app.
Facebook Pages Manager:
Facebook Pages Manager is the app designed for the management of your pages on Facebook. It helps you to interact with your followers, get page notifications, check page analytics and to reply to messages the page receives. Even the main Facebook app refers you to the Facebook Pages Manager app if you try to manage your pages from the regular Facebook app. Although this app has garnered a few bug reports, it works well for its intended task.
Facebook Ads Manager:
Facebook Ads Manager is a commercial app specifically designed for business purposes. It provides analytics such as ad expenses and ad performances to the business enterprise owners. It gives valuable tips to improve the performance of the ads. It also has an editor to create the new ads. Unlike the regular Facebook app, this app is not free to use and you have to buy the ad space. However, it is even more buggy than the Facebook Page Manager so you have to be vigilant while using Facebook Ads Manager.
Facebook Analytics stands between the Facebook Page Manager and the Facebook Ads Manager. Just like the manager apps, it provides various stats and figures. But it shows some unique analytics which are not found in the manager apps. This app enables you to check the conversion rate for your ads, to create visuals like charts and graphs and to get notified about the important happenings with your ads and pages. This app does not offer direct management of pages and ads and is for the purpose of information only.
Facebook Local can be used to discover local events close to your location. It shows you the guides, recommendations for eateries and events in your surroundings. It also notifies you about future events which may match your interest. This app is quite neglected by Facebook administration so it is also buggy.
Workplace by Facebook:
Workplace by Facebook is Facebook’s answer to services like G Suite. It allows organizations and their employees to communicate with each other by allocating them their own small Facebook space. They can interact by text messages, audio calls, video calls, within groups and by uploading files.
Portal From Facebook:
Portal from Facebook is a device for video calling using the built-in Amazon Alexa. This app is designed to control Portal from the Facebook device. It can be used to set up the device and to make a call to the device from your phone. The working of the Portal From Facebook app is pretty similar to that of hardware control apps like Amazon Alexa and Google Home. The app is free but the device will cost you $129. The app is useless without the Portal from Facebook device.
Study from Facebook:
Study from Facebook has been designed exclusively for the participants of the Facebook Study Program. It can be used for conducting market research and allows users to answer questions. Information such as the apps installed on your phone and the time you spend using each app is collected by the Study from Facebook app. Facebook wants to know how people use various apps.